trueinsightlab.com

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Deep Eye is improve advertising with AI. Consumer attention is a new currency in digital age. Online video consumption is growing rapidly, but content creators lack reliable metrics for consumer attention evaluation. True Insight is developing first of its kind automated visual attention prediction model – Deep eye. It’s an online system that enables creators test their content rapidly and evaluate how it attracts customers attention in different mediums (websites, social media, newsletters, shops etc.). Model is based on deep learning and has personalized saliency prediction capabilities. It can predict visual attention of different target groups (men/women/different ethnicities). The tool can be used as a substitution for eye tracking studies. It saves time and resources for researchers, designers, UX specialists and marketers.

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